New year, same bad brand tweets.
Despite continual, exhaustive pleas from social media users for brands to stop taking part in every viral trend, popular meme, or noteworthy holiday celebration, the cringeworthy brand content persists.
The latest online outrage was sparked by Burger King UK, whose social media team thought it would be a good idea to fire off an International Women’s Day thread that began with the words, “Women belong in the kitchen.”
Yes, really.

Women belong in the kitchen.
— Burger King (@BurgerKingUK) March 8, 2021

The thread went on to say that because only 20 percent of chefs are women, Burger King UK is “on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career.” The restaurant chain also announced that it’s launching a new scholarship program “which will help female Burger King employees pursue their culinary dreams!” Read more…More about Memes, Brands, Culture, and Web Culture

Mashable Nicole Gallucci

Original Source: Mashable >>